Digitalization and innovation in the Blue Economy

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The 2023 edition of the Report on the Blue Economy of the European Commission highlights the important evolution of the blue economy sectors since 2010: Despite the negative impact of the COVID19 pandemic and the Russian invasion of Ukraine, most of the analyzed sectors increased their prices considerably economic results.

In the same way, it reflects how the blue economy is offering new job opportunities. The number of employees in the analyzed sectors has been increasing, mainly in the offshore wind power, whose employment rate multiplied by 20 in just 10 years.

INCUBAZUL, the High Technology Incubator in the Blue Economy of the Cádiz Free Zone, provides the necessary opportunities to strengthen the economic, social and environmental resilience of the Cádiz region, which depends on ocean resources to provide livelihoods. and the maintenance of GDP.

Thanks to Blue Entrepreneurship, we host numerous projects that are in different vital moments of their business model, and from the large team of mentors that the incubator has, we seek to enhance the strengths of each project so that they can receive 100% treatment. % custom based on it. Specifically, from the legal area, we provide legal advice on everything related to the law of new technologies, which is as necessary as it is still unknown to help our “blue startups” take off.

It is true that there are many challenges that entrepreneurs face when they are incubated and accelerated in INCUBAZUL, and perhaps the legal one is the one that causes them the most concern, simply due to mere ignorance. And this is the case, even more so, with the incipient digital law, which plays a fundamental role in innovation, and therefore, in the development and growth of startups.

It is well known that technology advances much faster than the legislator, this implies continuous updating by mentors to be able to offer entrepreneurs the legal support they need.

A case that we often work on in mentoring with entrepreneurs is that referring to the legal texts that a website, app or digital platform must have. Being able to implement them correctly will not only help to comply with current digital legislation and protect the company that owns the website, but will also protect our users and potential customers by informing them of all the rights they enjoy when visiting us. All of this will contribute, of course, to improving our corporate image since this aspect is decisive in building the loyalty of our clients and gaining their trust.

For this reason, both in the mentoring and in the numerous workshops that INCUBAZUL develops throughout the incubation period of the startups, we explain the current legality in everything related, for example, to compliance with the Organic Law on Data Protection , transposition of the European Data Protection Regulation, or the Law on Services of the Information Society and Electronic Commerce, essential in order to successfully develop an e-commerce platform.

Likewise, it is increasingly common for entrepreneurs to be interested in the application of artificial intelligence to their projects and how it is regulated from a legal point of view. The first regulatory proposal on this matter has recently been approved in Europe, since its use will be regulated by what will be the first Law on Artificial Intelligence at a global level to guarantee better conditions for the development and use of this innovative technology.

As we do not yet have current regulations, we work with teams that want to have AI systems in their projects, emphasizing that it is necessary for them to be secure, transparent, traceable and non-discriminatory.

In short, at INCUBAZUL we work so that entrepreneurs who come to the incubation program find constant support for innovation. To be useful to them in promoting the development of those technology-based startups that face the challenge of achieving a truly blue economy, based on the resources that the territory offers them

María Leflet Estrada, Incubazul mentor in commercial law and digital law.

This High Technology Incubator Project for the promotion of innovation and technology transfer to microSMEs in the blue economy sector in Andalusia “[BlueEcoIncuba x Logistical]Tech = ZONA BASE – INCUBAZUL 2.0” is 80% financed by the European Regional Development Fund within the Pluriregional Operational Program of Spain FEDER 2014-2020 OP. “A way of making Europe” within axis 3: Improving the Competitiveness of SMEs, Thematic Objective 3 Improving the competitiveness of small and medium-sized enterprises, and investment priority 3 Promotion of entrepreneurship, in particular, facilitating the economic exploitation of new ideas, and promoting the creation of new companies, also through incubators.”