Gunter Pauli will open the Blue Zone Forum with his revolutionary idea of ​​the blue economy

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The economist is the father of the concept and has advised governments, entrepreneurs and business leaders on how to apply innovations that meet their needs in a circular way.

BZF is organized by Zona Franca de Cádiz with the collaboration of the Cádiz City Council, State Ports, the Cajasol Foundation, Caja Rural del Sur, Telefónica, Petaca Chico and the Incyde Foundation

Incubazul has 80% co-financing from the European FEDER Funds within the 2014-2020 Operational Program, A way of making Europe, through the INCYDE Foundation

The Belgian economist Gunter Pauli, withConsidered the creator of the Blue Economy concept, he will be the speaker in charge of opening the Blue Zone Forum (BZF), organized by Zona Franca de Cádiz and its technological incubator, Incubazul. The meeting will take place on November 29 and 30 at the Palacio de Congresos and will feature the participation of 38 national and international speakers from different sectors.

The intervention by Pauli - born in Antwerp (Belgium) in 1956 and graduated in Economics from Loyola University (current University of Antwerp) and MBA at INSEAD, in Fontainebleau (France) - is scheduled for the 29th at 12:30 p.m. . It will be right after the official opening ceremony of the event and his presentation will give way to the rest of the sectoral talks and itineraries planned at the BZF. In it he will elaborate on the concept that he has generated and that perfectly encompasses a new model of economic development with the circular concept and protection of the oceans, a revolutionary idea that today is a source of indisputable employability.

Pauli has advised governments, entrepreneurs and business leaders on how to implement breakthrough innovations that enable society to better meet everyone's basic needs, starting with water, food, housing, health and energy. He works with what is available locally and focuses on creating value. His business activities span business, culture, science, politics and the environment.

Under his leadership, Ecover pioneered the creation of a green factory in 1992 and founded the Zero Emissions Research and Initiatives (ZERI) organization at the United Nations University in Tokyo, and later established the ZERI Global Network as a foundation, redefining the production and consumption in groups of industries inspired by natural systems.

He is recognized for being the creator of the concept of the “Blue Economy”, a competitive business model that responds to the basic needs of everyone with what is available locally. And it allows producers to offer the best at the lowest prices by introducing innovations that generate multiple benefits, not just higher profits.

Gunter Pauli has been a guest lecturer and professor at universities on all continents, and a member of the boards of directors of NGOs and private companies in Asia, the United States and Latin America. Gunter has published 20 books (16 written – 4 edited), which have been printed in more than 30 languages ​​and 365 fables that bring science and emotion to children. More than 17 million copies have been distributed throughout the world.

For the State delegate in the Free Trade Zone of Cádiz, Fran González, “having Pauli to open this forum is a unique opportunity that goes both ways: for us it means expanding on a revolutionary concept that is the center of the conversation and the generation of knowledge that has led to this meeting; but it also means that he has the opportunity to know how his idea of ​​a circular economy is taking shape in Cádiz, that he knows about the companies that are being generated and the talent that is focusing on the economic line that he coined.”

More sustainable socioeconomic model

With Blue Zone Forum, Cádiz will become a center for reflection on the transition towards a more sustainable socioeconomic model based on the Blue Economy. The meeting will bring together entrepreneurs, companies, institutions, experts and speakers at the Congress Palace. It will have two itineraries: one aimed at the business public, called Thinking in Blue; and another aimed at entrepreneurs and Blue Youth, called Rock in Blue.

The forum is aimed at the blue community (business companies, startups, associations and institutions focused on the sector), companies and entrepreneurs, investors, educational entities, media and citizens in general.

Among the main objectives of the BZF are raising awareness about the Blue Economy and the improvement of the sector through technological innovation; promote and encourage entrepreneurship, mainly among young talent; and support the business fabric.

The sectors that will encompass the numerous activities of the BZF are: gastronomy, renewable energies, primary sector, coastal tourism and maritime transport. On the other hand, some central technological verticals have been proposed based on the Internet of Things (IOT), metaverse, blockchain and Artificial Intelligence (AI).

Registration to attend the forum is now open on the website and has a free nature.

The Cádiz Free Zone implements a project with Incubazul to be a benchmark in the Blue Economy throughout Spain and in which circumstances are fostered to attract and promote talent and ideas with the oceans and seas as the main focus.

Incubazul has the support of the European Union that co-finances it, through the Incyde Foundation, of the Chambers of Commerce of Spain, 80% by the FEDER within the Plurirregional Operational Program 2014-2020 within axis 3: Improving the competitiveness of small and medium-sized companies and the 3rd investment priority Promotion of entrepreneurship, in particular, facilitating the economic exploitation of new ideas, and promoting the creation of new companies, also through incubators.